Although many skiboarding meet ups had happened before at Jay Peak, Jay Jam was the Enurshia branded meet up. Enurshia was skiboard clothing brand that operated sporadically at the time, releasing limit runs of printed t-shirts, hoodies, and bandanas.
Back when skiboarders were mostly living out East, Jay Peak, Vermont had the powder and the vertical we craved without having to fly out West or to the Rockies. There were three official Jay Jams, in 2010, the powder may not have been super deep, but the snow was fresh, and the sun was out. The most daring attempted The Face, riding rocky exposed chutes just under the Aerial Tram to the summit.